The Desk Join the waitlist

For people building a business with AI

Too much work between the work. Bring it together.

Create the work, review the results, and carry what you learn into the next job. The Desk connects your departments on your Mac, with you deciding what goes out.

Join the waitlist See the whole loop

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

The work between the work.

Who connects it
The clip is out. Which opening held attention?You connect it
The ads ran. Which one led to an order?You connect it
An order comes in. Which post brought them here?You connect it
Another customer question. What keeps coming up?You connect it
A new draft is due. What did the last one teach?You connect it
The work keeps moving. Its results should help you decide what comes next.

One thing learned

Finance checks the numbers. Marketing builds on the result.

Follow one ad test from Finance to Marketing, then into Writing and Film.

FINANCE

See the cost behind each result.

Run the ads in your own account. Import the report and orders once. Finance checks each ad, line by line, against your rule.

Finance’s Ad results for three ads. Each shows its orders, money in, costs, ad spend and what was left after ads, and only Ad B reads Yes, B can scale. Example figures, made up to show the layout.
Finance’s Ad results. Example figures, made up to show the layout.
Ad B in Finance: $354.50 kept on $300.00 of ads, Yes, B can scale, and the line by line figures below it. Example figures, made up to show the layout.
The ad that cleared: what it cost and what it brought back, line by line. Example figures, made up to show the layout.
Penny’s message, ready to send: one word per ad goes to Marketing, with a Send the verdicts button. Example.
One word per ad goes to Marketing. Finance’s own figures stay in Finance. Example.
Two ads side by side in Finance. Ad A lost $69.00 on $300.00 of ads. Ad B kept $354.50 on $300.00 of ads and reads Yes, B can scale. Example figures, made up to show the layout.
A and B, what each one cost and brought back. Example figures, made up to show the layout.
MARKETING

Build the next ad from what cleared.

Marketing shows which ads cleared your rule, then prepares the next file. You upload it to your ad account.

Coming: connecting your Google and Meta ad accounts, and changing a budget from inside The Desk.

Marketing’s Ads tab for the October test: three ads with what each spent, its clicks and its purchases. B reads Cleared, A and C read Did not clear. Example figures, made up to show the layout.
Marketing’s Ads tab after Finance’s word. Example figures, made up to show the layout.
Ad B in Marketing’s Ads tab: $300.00 spent, 388 clicks, 21 purchases, marked Cleared. Example figures, made up to show the layout.
Marketing’s Ads tab: the ad that cleared. Example figures, made up to show the layout.
WRITING AND FILM

Carry the result into your next idea.

When an ad meets your rule, its angle and result come to Writing and Film. You decide whether to use them.

It needs an ad with enough tagged orders, 15 by default.

What the work leaves behind

Finish one job. Start the next with more.

Keep the work, its costs and the responses available from each platform together. Use that record to shape the next job.

What your work did

See your results.

Replies, orders and ad results, with the source and date of each check.

At launch

What you decided

Keep your decisions.

What you approved, what you changed and which lessons you kept. Remove a lesson whenever you choose.

At launch

What is going on outside

Add the wider view.

Read dated public figures from The Public Desk beside your own records when a question needs both.

At launch
A list titled Goes with your next ask: your answers, the script, your cast and places, the film’s 9 pictures, every video prompt, and that you are on step 5, Clips. Example.
What goes with your next ask in Film, listed before it is sent. Example.

Your records stay on your Mac; you choose which model sees each task.

After you publish

Publishing is a beginning. See what to do next.

Review the available results, compare your work and choose the next question to ask.

Bars for your newest five videos by views, from Litecoin 8/4 at 352 down to Capability Independence at 104. Titles and views are from ENG’s YouTube page on Nov 5, 2026.

See your work side by side.

Every check includes its source and date. YouTube figures arrive once Google approves The Desk.

Coming: What’s working in every department, with examples from outside your own work.

At launch

Your newest five videos by views. Titles and views are from ENG’s YouTube page on Nov 5, 2026.

One of the Chief’s questions: Which of your posts do people ask about before they buy? It shows why now, what it costs, what you get, and Research this, Not now and Not useful. Example.

Know what to ask next.

The Chief suggests up to four questions a week, with a reason, a cost and a clear output. Research answers with quoted sources.

At launch

One of the Chief’s questions. Example.

Your promise and your pricing page set beside those of a competitor called Studio A. Example.

Spot what changed.

Follow the competitors you choose, page by page. Compare their message with yours.

Coming: Market, the size of your sector with sources, and What’s my moat?

At launch

Your promise beside a competitor’s. The studio’s name is an Example.

Two weeks of the Chief’s Calendar in November, with planned posts and a drafted invoice on their days. Example.

See what is coming up.

Find planned posts and drafted invoices on one calendar for review. Nothing is sent from it.

Coming: dates from incoming email and your contracts.

At launch

The Chief’s Calendar, showing the dates departments place. Example.

Film and video

An idea in your head. Every shot on the page.

Turn one sentence into a script and shot prompts, with camera, dialogue, mood, style and action.

Film’s first question, What is it about?, with A 30 second ad about running a company of one with The Desk typed in. Example.
What you type. Example.
Film’s video prompt for Shot 2: three numbered reference pictures, then the camera, dialogue, feeling, look and action, each written out. Example.
One shot, written out in detail. Example.
Shot 2’s video prompt: its reference pictures, then the camera, dialogue, feeling, look and action. Example.
Shot 2’s video prompt, written out. Example.

Twelve styles and a talking avatar: Cinematic, Documentary, Stop motion, Claymation, 2D animation, 3D animation, Anime, Illustrated, Motion graphics, Vintage film, Black and white, Kinetic text, and a talking avatar.

See how Film works

Writing

Give your ideas the right words for each format.

Start with your sources, your latest post and its available responses. Shape each format for its audience.

Writing’s home: your newest post on Bluesky at the center, what each platform could read above it, earlier posts below, and the next step in the box at the foot. Example.
Writing’s home. The blank counts fill in when a platform is read. Example.
The latest post on Writing’s home, by Earned, Not Gifted on Bluesky, with its likes, reposts and replies blank until they are read. Example.
Writing’s home: the latest post and what it did. Example.
See how Writing works

Also at launch

Room for the rest of your business.

Bring in the departments your next job needs.

Research

Sourced answers, with what is still open

At launch

Strategy

Decisions and competitors

At launch

Finance

Your books, invoices and ad results

At launch

Operations

Plans and checklists

At launch

Music

Songs and session plans

At launch

Broadcast

Your stream and its run of show

At launch

Code

Proposed changes to your software

At launch

Legal

Obligations and the checks to make

At launch

Customer support

Draft replies and a record of promises

At launch

Coming: replies across platforms.

One step

Bring one real job.

Set it up once on your Mac and hand it one real job.

Join the waitlist

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

A Mac with Apple silicon and macOS 15 or later. Use your own Claude or ChatGPT access, or paid hosted runs.

The other side of The Desk

Follow the evidence behind the questions.

The Public Desk shows what is actually happening with money, with dated receipts. Its latest figures run through Oct 31, 2026.

The Public Desk