The Desk Join the waitlist

How it works · How The Desk learns

Don’t lose the lesson. Build on it.

The useful part can get lost when a project ends. The Desk keeps results, sources and the lessons you approve ready for the next job.

Join the waitlist How it works

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

One post followed through across three panels: the post and its history, the checks due on it, and what your kept work teaches. Example.
One post, followed through. What it was, the checks due on it, and what your kept work teaches. Example.
A list titled Checks due: replies on Bluesky and on Mastodon to read back on Nov 10, a note to add for X, and two earlier checks closed. Example.
The checks due on one post. Example.

What comes back

Know what happened. See the source.

Each result shows its source and when it was read. Where a platform can’t be read, add your own note.

Replies on Bluesky and Mastodon

Read back on the day your check is due

At launch

Your YouTube channel

Views, likes and comments, once Google approves The Desk

In review

Ad reports and your orders

Files you bring in from your own ad account and store

At launch

Your Google and Meta ad accounts

Connecting them directly, once each platform approves The Desk

Coming

X replies

Read through X’s paid access

Coming

Your own notes

Add a note on anything The Desk cannot read

At launch
WHAT STAYS

Keep the lessons worth repeating.

The Desk suggests lessons from your edits and shows how many pieces support each one. Keep a lesson for that department’s next task, or remove it at any time.

A list titled What your kept work teaches: two lessons kept and one waiting, with Keep, Not this one and Remove. Example.
What your kept work teaches. Example.
WHAT CROSSES OVER

Give the next department a head start.

Research gives Writing a starting point. Finance tells Marketing which ad met your rule. The underlying financial figures stay in Finance.

Writing’s next step: a box reading Draft the Article and every cut from my research answer, above a button reading Draft every format in my voice. Example.
Writing’s next step, from a research answer. Example.
ONE LOOP ACROSS DEPARTMENTS

Put what worked into what comes next.

When an ad meets your rule, The Desk brings its angle and results to your next post or film. You decide whether to use them.

It needs an ad with enough tagged orders, 15 by default.

WHAT THE CHIEF SEES

Find the next question worth asking.

The Chief proposes up to four questions a week, with why each matters now, its cost and what you get. Private departments share status only.

One of the Chief’s questions: Which of your posts do people ask about before they buy? It shows why now, what it costs, what you get, and Research this, Not now and Not useful. Example.
One of the Chief’s questions, with why now and what it costs. Example.

Who decides

You decide what changes.

See what supports each suggestion. Nothing expands access, raises a limit or changes a rule on its own.

LessonsYours to keep or remove
Where it livesYour records stay on your Mac; you choose which model sees each task
Too early to tellWhen there is too little to read, it says Not enough data yet

Where this is going

The next step: a view across the business.

These features are Coming. They are not part of the launch.

The Chief’s review across every department

Which handoffs led somewhere, which stalled, and what to change.

Coming

What’s working, in every department

Explore examples beyond your own work, see their evidence and create your own version.

Coming

Let the Chief run improvements

A one page charter you approve, then changes made under the rules you set, with a daily report you can stop.

Coming

One step

Bring one real job.

Set it up once on your Mac and hand it one real job.

Join the waitlist

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

A Mac with Apple silicon and macOS 15 or later. Use your own Claude or ChatGPT access, or paid hosted runs.