The Desk Join the waitlist

Departments · Film and video

You can picture the video. Give it shape, shot by shot.

Start with one sentence and a style. The Desk drafts the script and each shot, with camera moves, dialogue and action ready for your review.

Join the waitlist See one idea become seven shots

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

Set the style

Twelve styles and a talking avatar.

Choose the look. Review the cost before anything is made.

Talking avatar

You, a fictional character, or someone with proof of consent, using your recording or a stock voice.

Cinematic

Soft motivated light, deep shadows, a 35mm lens, gentle film grain.

Documentary

Natural light, handheld at eye level, real places, nothing staged.

Stop motion

Handmade miniature sets and puppets, warm lamps, felt, paper and wood.

Claymation

Sculpted clay figures with fingerprints in the clay, on a tabletop set.

2D animation

Clean hand drawn lines, flat color, painted backgrounds.

3D animation

Rounded characters, soft global light, smooth surfaces.

Anime

Crisp ink outlines, cel shading, vivid sky gradients, dramatic light.

Illustrated

A moving storybook painting, visible brush and pencil on paper.

Motion graphics

Clean vector shapes and bold type, smooth eased moves.

Vintage film

Warm faded color, heavy 16mm grain, flicker and gate weave.

Black and white

High contrast monochrome, hard side light, fine silver grain.

Kinetic text

Bold type, words timed to the voice or the beat, clean cuts.

Step 1

Start with the idea and the look.

Film’s two choices: what you are making, such as Ad or Short film, and what it should look like, from Cinematic to Kinetic text. Example.
What you are making, and how it should look. Example.
Film’s workflows as three cards: Talking avatar, Make clips from a video and Plan a video. Each says what you choose, what Reel does and what you review. Example.
Film’s workflows, with Talking avatar first. Example.
The Talking avatar workflow card: what you choose, what Reel does and what you review, with a Run this workflow button. Example.
The Talking avatar workflow. Example.

The script

Build toward the moment that matters.

Each video gets its own structure. Most build toward a clear payoff.

The openingShot 1
The buildShots 2 to 4
The payoffShot 5
The words of a 60 second talking video in five shots, each with its line and its length. The last shot ends on the one thing to try. Example.
A 60 second talking video, written from one line. It opens on the problem, builds through three questions, and ends on the one thing to try. Example.
The first three of five shots of a talking video’s script, each with its line and who says it. Example.
The first three shots of five. The fifth ends on the one thing to try. Example.
TypeThe openingThe buildThe payoff

Ad

Hook in the first 2 seconds with the want or the problem.Show the offer working, one idea only.End on the one thing to do next.

Explainer

Name the question in the first scene.Answer it in three steps or fewer, one idea per scene.End on the one thing to remember.

Short film

One character, one want, set in the first scene.Put something in the way.End on the change.

Trailer

Set the world and raise the question.Build the pace shot by shot.Cut to black before the title.

Customer story

Start with the customer’s day before.Show the moment it changed.End on their own words.

Five of the sixteen video types, with the structure each follows.

From a recording

Find the moments. Keep the context.

Review the moments The Desk finds. Keep, skip or trim each clip, with its source range attached.

Film’s Clips: three kept moments with their source ranges and captions, draft moments below them, and the next step’s preview on the right. Example.
Film’s Clips. Three kept moments, with their source ranges and captions. Example.
Two kept moments in Film, each with its source range and a Captions ready mark. Example.
Two kept moments, with their source ranges and captions. Example.

Clips

Choose the clip. Keep the captions.

Review each moment, keep or trim it, and bring its captions along.

At launch

Analytics

See the response to each video.

Views, likes and comments on YouTube, beside the videos they belong to.

In review

What's working

See your videos side by side.

Your newest videos by views, once Google approves The Desk. Examples from outside your own work come later.

In review

Workflows

Keep your video work moving.

See every step, approval and cost before a workflow starts.

Talking avatar

A picture and a voice become a talking video, cut into shots

At launch

Plan a video

A board, shot list and references before anything is made

At launch

Post clips from one recording where platforms allow

Film and Marketing

At launch

Review the video and its words together

Marketing, Film and Writing

At launch

Draft a long video’s title, description, chapters and tags

Film and Writing

At launch

Turn a question into a researched video outline

Research and Film

Coming

Platforms

Where your videos go.

Each connection has its own review status.

YouTube

Posting and reading your numbers await Google’s approval of The Desk.

In review

TikTok

Posts stay private until TikTok approves The Desk. Your numbers come after approval.

In review

Instagram and Facebook

Connection follows Meta’s approval.

Coming

Every other platform

See each platform’s status on the Platforms page.

Coming

One step

Your next video starts with one sentence.

Choose the style. Review the script and shots. Decide what gets made.

Join the waitlist

The Desk is not out yet. Leave your email and we’ll let you know when it opens.

A Mac with Apple silicon and macOS 15 or later. Use your own Claude or ChatGPT access, or paid hosted runs.